Top 5 Communication Apps Performance in Madagascar Q4 2021

During the fourth quarter of 2021, the top communication apps on the unified platform in Madagascar exhibited diverse performance trends. Here’s a closer look at how these apps fared in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.

Discord - Talk, Play, Hang Out saw a gradual increase in weekly revenue, which peaked at around $95 in the last week of December. Weekly downloads also showed an upward trend, climbing from 191 in late September to 260 by the end of December. The app's weekly active users rose consistently, reaching 3.2K in the final week of the quarter.

imo-International Calls & Chat experienced stable weekly revenue, maintaining around $23-$28 throughout the quarter. Weekly downloads fluctuated, peaking at 495 in early December before ending the quarter at 368. Active users started at 10.6K in late September and ended slightly lower at 9.9K by the end of December.

Kik — Messaging & Chat App had consistent weekly revenue, averaging around $16-$20. However, the app struggled with downloads, showing minimal activity with sporadic numbers reaching up to 10 in late October and concluding with 3 downloads at the end of December.

Truecaller: AI Call Blocker maintained a steady weekly revenue trend, ranging from $15 to $26. Download numbers varied, with a notable peak at 94 in late September and another at 76 in mid-December. Weekly active users showed substantial fluctuations, peaking at 9.3K in late November and ending the quarter at around 8.4K.

Messenger demonstrated a stable revenue pattern, consistently around $5-$7. Downloads saw a significant increase, starting at 3.5K in late September and reaching 4.9K by the end of December. The app boasted a high number of active users, maintaining over 290K throughout the quarter and peaking at nearly 303K in mid-December.

These insights reflect the varied performance of the top communication apps in Madagascar during Q4 2021. For more detailed insights, visit Sensor Tower.